Why You Must Remove Scarcity Fears & Specialise
We want to serve all.
But pleasing everyone pleases no one. And, choosing an area of specialisation brings up some deep fears.
It leaves us wondering – if we choose one specific area, is that type of client even out there? – if we choose someone specifically, are we loosing all out on other clients? – if we choose this, does it mean losing out on that?
We need to give up on being a generalist to find our tribe.
If we look at offering something for everyone we get lost in a sea of others doing the same.
We have to hone in on someone specific to stand out and get noticed.
One voice amongst thousands is always going to be drowned out.
Yet the voice with a key single message, whilst aimed at a small target, when it hits that target audience it will hit them hard and generate a true client, someone who is all ears and all yours.
You must focus on the capture of only one heart. Then you can capture another, and in your own timing, you generate a tribe of true clients.
I have seen thousands of profitable businesses start this way.
They pick an area of focus and they hone their message. Because the message has a specific target, someone who needs to hear their specific message feels it was crafted just for them.
Once you have built up slowly, but organically and your tribe is well formed, they have got to know you as a person, only then is it time to relax the reigns and allow a bit more ‘generalism’ creep in.
Once you have true fans then they want to hear all of what you have to share, and only then when you have built trust from solving a key problem for them.
Then you can branch out – build up strong and then reach far.
Being general is safe and safe is mediocre – only in baring all to your truth in a key message will work in this noisy world.
Pick your message and sing it.
Need help picking it – I can coach you through that – email me at email@example.com